A midst all the earth colors of fall, there’s one more color October has to offer.
Every year October turns pink to bring awareness to a very important cause.
October is the International Breast Cancer Awareness Month.
I believe it started out as a national campaign in the US but in later years, mostly due to the internet, the cause has spread throughout the world.
In 1993 Evelyn Lauder, who is the senior corporate vice president of the Estee Lauder companies, founded the Breast Cancer Research Foundation. And as its symbol they chose the pink ribbon.
The pink ribbon had been used also in 1991 when it got handed out to participants in a New York City Race for Breast Cancer Survivors.
Today most people associate the pink ribbon with breast cancer awareness. You can buy it to support cancer research, and wear it to show support towards the cause.
The main idea behind such an awareness month is to raise funds for research, and also to educate women about the disease and how it can be detected early. Self examination is key and the more women knows about it the better off we are.
One thing that sadly are left out, is the fact that also men can get breast cancer.
The massive attention towards breast cancer in women have made a lot of people think that this is a women-only disease. But that’s not the case.
When it comes to breast cancer in men, I don’t know much about it. I don’t know anything about it besides the fact that it can occur.
Show your support this month and wear pink.
I’ve chosen a light shade of pink in the outfit below, but as we speak, I’m actually wearing a knitted sweater in a very bright pink.